Brought to you with pride by three generations of Keune men
Way back in 1922, Jan Keune took his ambition and turned it into a hair care brand. Now his son and grandsons have bottled his courageous spirit for brave and daring men everywhere.
1922 by J.M. Keune is a tightly edited collection of timeless grooming staples. Made in The Netherlands, enriched with homegrown ingredients, and perfected by science. Every single product, from hair gel to beard balm, does what it’s supposed to: bring out your best.
- All
- CLEANSING & CONDITIONING
- GROOMING
- STYLING

EAU DE TOILETTE
Specifically designed to complement the unique scent of the professional men’s hair care and grooming range.

SUPERIOR SHAVING CREAM
The perfect follow-up to your shampoo. With Creatine that strengthens your hair.

BEARD BALM
Balm with light hold and natural finish. Shea butter moisturises and nourishes the beard hair.

BEARD OIL
Rich oil blend for a perfectly groomed beard.

TINTED DUST
Tinted Dust has a light brown colouration, so hair looks thicker, with extra volume.

TOUGH TEXTURE
Tough Texture is a great product for fine hair as it builds texture and is made with Creatine to keep hair strong!

MATTE MEASURE
This product is great for building up texture with a lightweight look.

WORLD CLASS WAX
Shaping wax with medium hold and a shiny finish.

PREMIER PASTE
Matte definer. Molding paste with extra strong hold and matte finish.

PREMIUM CLAY
Dry styling clay with a strong hold and matte finish.

ORIGINAL POMADE
Timeless pomade with strong hold.

CLASSIC GEL
Styling gel with extra strong hold and shine. Locks any style in place.

ESSENTIAL SHAMPOO
This shampoo is so gentle, you can use it every day to cleanse and hydrate hair, beard, and body.

ESSENTIAL CONDITIONER
Moisturises hair and beard.

REFRESHING SHAMPOO
A fresh start, bottled. Refreshing Shampoo gives a tingly sensation on the scalp.

REFRESHING CONDITIONER
Cooling conditioner which tingles, detangles, and moisturises.

FORTIFYING SHAMPOO
Invigorating shampoo for thicker, fuller hair.

FORTIFYING LOTION
This uniquely formulated lotion strengthens hair and lengthens its life cycle.

DEEP CLEANSING SHAMPOO
This clarifying shampoo thoroughly removes product build-up.

PURIFYING SHAMPOO
This mild shampoo calms the scalp and removes visible dandruff.

SHAMPOO STICK
For guys on the go – or who don’t feel like dealing with bottles.

MOLDABLE CLAY
For a strong, but flexible hold and a matte finish. Knead, shape, style and restyle with ease.

STRONG HOLD WAX
Endless strong hold and perfect shine? Keune’s Strong Hold Wax keeps your hair perfectly shaped all day.
THE BEST INGREDIENTS
Developed in our laboratories in the Netherlands, 1922 by J.M. Keune contains quality ingredients, blended with the soothing, masculine scent of sandalwood and leather.
Creatine rebuilds and reinforces hair. Pro-vitamin B5 thickens hair – while vitamin H improves keratine structure. And natural peppermint extracts, oil and menthol refresh and stimulate the scalp.
The bisabolol in our shaving cream protects skin. And especially for beards, we included moisturizing avocado and sweet almond oil in our Beard Oil and Beard Balm.
The Collection
CLEANSING & CONDITIONING
Shiny, clean hair and a healthy scalp form the basis for a stylish and well-groomed men’s haircut. The Hair Care Products of 1922 by J.M. Keune are formulated to gently cleanse, strengthen and thicken men’s hair.
All to be used in combination with conditioners for men.
The Essentials
GROOMING
Whether you opt for tough stubble or a full beard, Keune’s caring beard products ensure that the beard remains soft and shiny. In addition, they provide extra strength.
The Staples
STYLING
A casual tousled look or a tight, smooth cut? The Keune barbers and hairstylists know what men need to look good: perfect styling products. The styling products of 1922 by J.M. Keune give men the freedom to choose the firmness and shine they want.
Almost all 1922 styling products contain creatine and proteins for healthy and strong hair.
COLOR CURATION
Meet our fuss-free color products. The processing time is quick – only five minutes – so you can get on with your day. The shades vary from Dark Brown to Medium Blonde. The end result is a low-maintenance, natural camouflage.
Go to a Keune salon for the best 1922 color treatment.
WANT TO KNOW MORE?
If you’re interested in learning more about 1922 by J.M. Keune, we’d be happy to help! Simply get in touch with us and one of our friendly and knowledgeable team members will be available to answer your questions and provide you with any additional information you may need. Whether you’re curious about the product’s ingredients, effectiveness, or pricing, we’re here to assist you in any way we can.